Macy’s Flower Show
“Jouney to Paradisios”

Emily Taylor Welch née McNeely is a New York City-based Creative Director. Invites to Macy's Flower Show, "Voyage to Oceanum" at Macy's Herald Square featured Emily's copywriting and colorful floral and ocean-themed illustrations.

As part of the Credit & Loyalty team, I provided copywriting for Macy’s Events. We created exclusive invitations and experiences for our most loyal customers. Here’s how it all came to life.

Credits: photography Diane Bondareff
Concept by Macy’s Events team