Macy’s Holidays

In my time at Macy’s, holiday work was my favorite‚ from gift cards to direct mail.

“Believe in the Wonder” concept by our friends at BBDO
Gift Card Design: Shira Maresky

Emily Taylor Welch née McNeely is a New York City-based Creative Director and Copywriter. Emily served on the Macy's Creative Team where the team partnered with creative agency, BBDO to produce activations around the "Believe in the Wonder" campaign.
Emily Taylor Welch née McNeely is a Creative Director and Copywriter based in New York City. She served on the creative team at Macy's alongside graphic designer, Shira Maresky, and they worked together to create these Macy's Holiday Gift Cards.

Macy’s Holiday Direct Mail